The public claim must match the verified record.
Certification only has value if the words used in public are governed. This page defines what a certified company may say, what it may never say, and what happens when the two diverge.
Claim only what the record supports.
Every certification is scoped. The public claim must name that scope — no more, no less — and use the approved language issued with the certification.
What certification never says.
These claims are prohibited in all public use, regardless of certification status:
When the period ends, so does the claim.
Certification language may only be used while the record shows an active or renewed status. When a certification expires, is suspended, or is revoked, public use of the claim must stop — the record shows the change either way.
Enforcement is what makes the signal worth having.
Anyone may report a claim that exceeds its record — a broader scope, altered language, or an expired certification marketed as active. Enforcement protects the companies that carry the claim correctly: a signal nobody polices is a signal nobody trusts.
Use the signal without weakening it.
The approved language, the stated scope, the current status — that is the whole discipline, and it is what makes the claim worth making.