Claims and Public Use

The public claim must match the verified record.

DEX Company Certification can create public value only if its claims are controlled. A company may not claim more than its certification record supports. The verification record controls what can be said publicly.

View Claims Rules Report Misuse
Scope-controlled language Annual expiry Verification-backed status Misuse reporting
The core rule

A DEX-certified company may only use public language that matches its verification record.

The verification record controls: company name, certified scope, certification type, certification date, expiry or renewal date, status, and approved public-use language.

A company certified for one site, function, country, business unit, or workforce group may not imply whole-company certification.

Safe public language examples

"[Company Name] is DEX Company Certified for [certified scope] through [expiry date]."
"[Company Name] met the DEX capability standard for [certified scope] for the stated certification period."
"DEX Company Certification verifies that [Company Name] met a context-calibrated capability standard for [certified scope]."

All public language should include or link to verification where practical.

Scope examples

Safe
DEX Certified — Canada Operations
DEX Certified — North America Customer Support Division
DEX Certified — Marketing & Growth Function
Unsafe
Claiming whole-company certification when only one function was certified.
Claiming international certification when only one country operation was certified.
Claiming all employees are DEX-certified when the company certification record does not support that statement.
Prohibited public claims

What a certified company may not claim.

A company may not use DEX certification to make claims that go beyond what the verification record supports.

Guaranteed financial performance
Guaranteed productivity
Guaranteed hiring success
Guaranteed retention
Guaranteed investor confidence
Superiority over competitors
Proof that all employees are high performing
Proof that all employees are individually certified
Replacement of licensure, regulation, legal obligations, or employer due diligence
International recognition unless recognition is evidenced
Procurement acceptance unless procurement acceptance is evidenced

Use the signal without weakening it. Claim discipline protects the value of DEX certification for everyone.

Expired certification

If a company certification expires, the company must stop using active certification claims. Expired certification may not be marketed as current. DEX verification shows expiry status. A company using expired certification language may be subject to misuse review.

Misuse reporting

Report misuse to protect the value of the signal.

Anyone who identifies misuse of DEX certification language should report it. DEX may review misuse, require correction, suspend status, or revoke certification where warranted.

Report misuse when:

A company claims DEX certification but cannot be verified
A company uses expired certification as active
A company claims broader scope than certified
DEX language is altered or used misleadingly
A company claims outcomes DEX does not certify
Report Misuse

The standard verification disclaimer

DEX Company Certification verifies that the named organisation met the DEX capability standard for the stated scope and certification period. It does not guarantee financial results, employee performance, regulatory compliance, hiring outcomes, retention outcomes, investor confidence, or business results.

This disclaimer should accompany or be accessible from all public DEX certification claims.

Claims discipline protects:

The value of DEX certification for all certified companies
Candidates and employees who rely on the signal
Clients and partners who use DEX claims in decisions
The credibility of the DEX verification system

Use the signal without weakening it.

DEX claim rules protect certified companies, candidates, employers, clients, and the market by keeping public language accurate, scoped, and current.

Verify Certification Report Misuse